Privacy Policy

Effective October 1, 2026

Your privacy matters. This policy explains what information WaterTex Pools collects, how we use it, and your choices regarding your data.

Quick Summary

• We only collect the information we need to respond to you and repair your pool equipment.
• We never sell your data.
• We do not share mobile numbers or text messaging consent with third parties for marketing.
• You can ask us to correct or delete your information at any time.

1. Information We Collect

Information You Provide

• Contact details (name, phone number, email address)
• Service address and details about your pool equipment problem
• Text messaging preferences

Automatically Collected Information

• Usage data and analytics
• Device and browser information
• IP address and general location
• Cookies and similar technologies

2. How We Use Your Information

We use the information we collect to:

• Respond to questions and service requests
• Prepare estimates, schedule appointments and perform repairs
• Send service updates and appointment notifications
• Bill for work performed
• Maintain and improve our website and services
• Comply with legal obligations

3. SMS Messaging & Compliance

Text Message Program Terms & Conditions

By opting into our SMS messaging services, you agree to receive text messages from WaterTex Pools related to our services, including appointment scheduling and reminders, estimates, customer support, and updates on your repair.

Opt-In & Consent

• You will only receive messages if you have explicitly opted in
• Opt-in is collected through an optional checkbox on our website contact form
• Consent to receive text messages is not a condition of purchasing any service
• We maintain timestamped records of all opt-in actions
• We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws

Opt-Out Instructions

• You can cancel SMS notifications at any time by replying STOP
• You will receive a final confirmation message, and no further messages will be sent unless you re-opt in
• All opt-out requests are processed immediately

Message Frequency & Content

• Message frequency varies based on your interactions with our business
• Messages will be directly related to the services you have requested
• We do not send promotional content without specific consent

Help & Support

• Reply HELP for assistance, call 817-779-8006, or contact us at service@watertexpools.com
• Customer support is available during regular business hours

Carrier Information

• Standard message and data rates may apply
• Carriers are not liable for delayed or undelivered messages
• Supported carriers include AT&T, Verizon, T-Mobile, and most regional carriers

SMS Data Protection Statement

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We safeguard your SMS opt-in information and consent records.

Full program terms are in our Terms of Service.

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share data only in these circumstances:

Service Providers. Companies that host our website, deliver our email and text messages, manage our customer records, and provide website analytics. They receive only what they need to perform those tasks on our behalf.

Legal Requirements. When required by law or to protect rights and safety.

Business Transfers. As part of a merger, acquisition, or sale of assets.

With Your Consent. If you explicitly authorize us.

None of these apply to text messaging opt-in data and consent, which is handled as described in section 3.

5. Analytics and Call Tracking

We use Google Analytics, through Google Tag Manager, to understand how the website is used. We also use call tracking phone numbers and a cookie that connects a contact request to the visit that produced it, so we can tell which of our advertising is working. We do not sell this data.

6. Data Security

This website is served over an encrypted connection (TLS/SSL), and we use commercially acceptable means to protect your information. No method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

This privacy policy applies only to information collected by WaterTex Pools.

8. Data Retention

We keep data only as long as necessary:

Customer and Service Records. For as long as you are a customer, or until you ask us to delete them.

Billing Records. As required for accounting and legal purposes.

Text Messaging Consent Records. For as long as needed to demonstrate compliance with messaging laws.

9. Your Rights and Choices

You may contact us at any time to:

• Access. Request a copy of the information we hold about you.
• Correction. Update inaccurate information.
• Deletion. Request that we delete your information.
• Opt-Out. Stop text messages by replying STOP, or stop other communications by contacting us.

Depending on where you live, you may have additional rights under your state’s privacy laws.

10. Cookies and Tracking

We use cookies and similar technologies to:

• Analyze website usage and performance
• Measure our advertising
• Connect a contact request to the visit that produced it

You can set your browser to refuse cookies. If you do, some parts of the website may not work as intended.

11. Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal data from children. If we become aware of such data, we will delete it.

12. Changes to This Policy

We may update this policy from time to time. If we make material changes, we will post a notice on our website. Your continued use of our website after changes take effect constitutes acceptance of the updated policy.

13. Contact Us

For any questions, concerns, or data requests:

WaterTex Pools
1908 FM1187, Crowley, TX 76036
817-779-8006
service@watertexpools.com